Why the Attribution Models Fail
Most businesses still measure marketing success through what happens after the click — website visits, click conversions, and platform-reported revenue. This approach overlooks the vast majority of impressions and undervalues the channels that build intent and brand equity before the click ever happens. As a result, decisions about budget allocation are often based on incomplete or distorted data.
Two Types of Advertisers, One Common Problem
Some advertisers don’t even realize they need an attribution tool. They assume the numbers from platforms like Facebook or TikTok reflect reality. Others know they need a solution but don’t know which provider to trust, as existing tools simply repackage platform data without addressing its biases. Both groups end up flying blind when it comes to understanding true incremental impact.
Introducing Burlin.io: The Alternative Attribution Platform
Burlin.io was built to solve this problem. We model the impact of each impression on the business — rather than depending on what the platforms report. Using historical and real-time data, our AI learns how each ad platform influences short-term and long-term revenue at the store or account level. This lets you see which channels are actually driving growth, not just clicks.
The Burlin Difference: Modeling Incrementality, Not Just Tracking
Traditional attribution focuses on click based metrics / touch points or limited incremental tests (e.g., short two to four-week tests). Burlin.io instead applies advanced modeling to your entire dataset, uncovering true incremental return on ad spend (ROAS). By crediting impressions, we expose the hidden value of upper-funnel activity — the engagement and intent built on social media before a visitor reaches your site.
How It Works:
- Connect all your ad platforms to Burlin.io.
- Analyze impressions, engagement and their impact on the business performance.
- Model true incremental and actual ROAS (“Burlin ROAS”) for each platform.
- Decide where to allocate spend for maximum growth.
This unified reporting empowers you to scale confidently, knowing exactly which platforms and campaigns generate lasting impact.
Why It Matters for Your Business
Ignoring impressions means ignoring 98% of potential influence. By starting measurement at the social media level, Burlin.io captures the complete picture — from awareness to purchase — and gives credit where it’s due. This allows you to optimize campaigns, justify budgets, and achieve sustainable growth with data you can trust.
Our Philosophy
We believe other attribution platforms got it wrong by relying on platform-reported data or last-click tracking. Burlin.io is different: we model the customer journey holistically, uncovering the real drivers of growth. Our platform doesn’t just report numbers; it learns how your advertising ecosystem works and predicts how each channel will perform in the future.
Your Next Step
Connect your ad accounts to Burlin.io today and experience attribution built for modern advertising — transparent, impression-based, and growth-focused.
